Route Route 66 through Arizona

Route 66 can trace its history to the late 1920s & 39; when it was first proposed and paved. However, it was not until 1938 that the road was completely paved by it and eastward to Chicago, Illinois to the western terminus in Santa Monica, CA about 2,450 miles later. Of course the route can be traveled either east or west, though most Route 66 travelers prefer to head east to west just as the Joad family did in John Steinbeck's famous literary work & # 39; s, grapes of wrath.

Sadly, Route 66 began to be replaced in the 1960s & 39s; from the new Interstate highways that bypassed many small towns along the way and were completely removed from the interstate highway system in 1985. However, in part for many Route 66 organizations, small town chambers of commerce, enthusiasts and historians refused to let it die. Over the past 25 years there has been a new revival of heritage tourism that has revived interest in preserving this great part of America's history and nostalgia that is Route 66.

Often referred to as "Mother Road," "America's Main Road," or "Will Rogers Highway," the road passes through eight different states: Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona, and California. Let's take a look at the state of Arizona in more detail.


Heading west, Arizona is 7th out of 8 states on Route 66 and has 401 miles from border to border. It boasts some of the most beautiful landscapes, some of the most unique viewing facilities, the highest altitude and the longest uninterrupted stretch of Route 66 throughout the journey.

Geographically, Arizona is home to Materor Crater, Forest Petrified and Paint Desert. These places create some fantastic photography opportunities but also an opportunity to explore and walk in these natural attractions.

About 75 miles to Arizona, past both the Petitioned Forest and Paint Forest is the city of Holbrook. Home to the Wigwam Village Motel, most Route 66 travelers expect to sleep in a cab and many cite this landmark as a highlight of their journey. Further west is Joseph City, a Mormon foundation set in the late 1870s & # 39; s. Located in Joseph City is the famous Jackrabbit Trading post. One of Route 66’s most popular signature locations is the popular signboard that calls out “HERE N IS IS” located at Jackrabbit Trading Post.

Further west, over Crater Mater and the towns of "standin & # 39; on the corner" Winslow, Two Missing Guns, The Abandoned Gemini Twins and "Don & # 39; t forget" Winona lies the town of Flagstaff. Flagstaff is home to the famous Lowell Observatory and is also the entrance to the Grand Canyon located an hour's drive north. The canyon is worth a side trip from Route 66 to see one of the eight natural wonders of the world. If you can better access the spectacular Grand Canyon via the Grand Canyon Railway off Williams just 30 or so miles west of Flagstaff. Between Flagstaff and Williams lies Brannigan Peak. At 7,320 meters above sea level it is the highest elevation point along the entire Rt route. 66.

15 miles west of Williams is Ash Fork, the cornerstone capital of the world. Once Ash Fork passes, you can say goodbye to I-40 as you begin the longest unbroken stretch of Route 66 throughout the journey. Be sure to stop by the legendary Snow Cap Drive in Seligman and the Hackberry General Enchantment Store before arriving in Kingman. Here you will find many business ventures still preserved for the 66th Street Hotel including a very good museum.

Be sure to leave Kingman while still having the sunshine because you will not miss the incredible scenery that lies ahead as you travel the Black Curves & Strips ahead. Oatman hosts, as do many wild burroes who call the mining town's old town. Be sure to check out the historic Oatman Hotel where Clark Gable and Carole Lombard spent their honeymoon.

Leaving Oatman you can take a quick side trip to Laughlin Nevada casinos and try your luck or you can continue further through Golden Shores, Topock and return to I-40 to cross the mighty Colorado River in California.

Food, Glorious Food!

There is a reason why Norfolk is considered to be the garden of England and this is because of the wonderful fresh produce it grows. The coastline and countryside of this beautiful district make it the perfect place for visitors to North Norfolk hotels, but it also has a vital importance to the country's supermarkets. While everyone on a Norfolk holiday weekend will be spotted, restaurants, pubs and bars in the area are keen to use fresh, local produce, ranging from delicious asparagus in spring and strawberries in summer to apples and pears in fall and play in the winter months.

To get it all out there – the fish – the hotels in North Norfolk are blessed with an abundance of fresh fish and shellfish for their dishes, from more mussels to the famous Cromer crabs. Of course, Norfolk farmers also rear pigs, sheep and cattle, and many Colman & amp; 39d make the perfect accompaniment to meat, and then there are ingredients that are special to this part of the world, from samphire, a seaweed edible which is a local delicacy, to lavender, which grows west of the county and used in cooking as well as for perfumes, soap and oils.

Indeed, if staying at one of Norfolk's luxurious hotels, Norfolk Lavender in Heacham is worth a visit, as are the salt pines that roam the North Norfolk coast, where samphire grows easily when it is in season. There are many celebrity backers of Norfolk produce, too, including the country’s most beloved chef, Delia Smith, who has a range of restaurants at her beloved football club, Canaries on Carrow Road.

Delia is the face of this year's Norfolk & Norwich Food Festival and her Norwich City Football Club outings are constantly packed with people who love her recipes which are all made with the finest local ingredients. So when you're back in Norfolk, make the most of the wonderful products of the county circles – visit a farm or farmer and market for some fruit, fish, meat or vegetables, or just stop at one of the stables.

Review: The Four Seasons: The Story of a Business Philosophy by Isadore Sharp

The Four Seasons: The Story of a Business Philosophy by Isadore Sharp, Founder, Chairman and CEO is an autobiography wandering the story of the popular Five Star Hotel chain. Isadore Sharp started as a builder and ended up as a global five-star hotel management magnate.

The Four Seasons created a brand name built on delivering impeccable quality and service, and did so by creating the culture within the company to enable it while building a globally recognized brand in the process. Their business model is based on those four pillars: quality, service, culture and brand. Following the Golden Rule, which means treating others the way you want to be treated, the company first pushes employees, including frontline workers, into knowing that they will take care of the clientele. The company lived the conversation. Employees were given the authority and flexibility to make customer care decisions.

As the most successful brands and companies that were built to last, Isadore Sharp turned to other companies that were better in class to identify products and services that could be shipped to his organization. He looked at other industries and countries for best practices. And he paid attention to details; the devil is always in the details. He introduced the concierge service, an idea he borrowed from a European company. He first tested the service in Washington DC and was so popular that he introduced it to other hotels. Competitors followed suit.

In 1968, after his wife Rosalie returned from a bath, she noticed that bath food tasted better, so Isadore investigated to find out what her guests' dining expectations were and what her competitors were.

Also after a brief break with Rosalie at Canyon Ranch in Arizona, a premier spa and fitness resort, he asked for two vice presidents overseeing six hotel projects at the time to investigate the possibility of involving bathrooms. Being the first to introduce fitness centers in hotels, vice presidents reported that bathrooms would provide a good fitness aide.

Over the years, the Four Seasons had plenty of money in the industry: swimwear, shampoo, non-smoking floors, hair dryers, make-up mirrors, healthy cuisine, and more. When copying what was done in other industries and countries, he made substantial improvements.

The Four Seasons: The Story of a Business Philosophy is divided into four parts:

Part I: Son of the Immigrant

Part II: Starting at the top

Part III: Community and Culture

Part IV: A fresh approach

Part V: Worldwide Excellence

Part VI: In Our Connection

Part VII: Standing Forward

And each section includes several chapters chronicling Isadore Sharp's journey and the ones she interacted with and worked with as she built a global brand. Sharp provides many examples to demonstrate what his team did and how they did it. He honestly talks about his successes and obstacles. He supplemented the skills he lacked by hiring the right people. And he allowed people to do their work by trusting and respecting them.

The organization expanded mainly through joint ventures, which were established by building lasting relationships based on mutual advantage and trust. The company had created such a reputation that the deals were continually presented, which facilitated the organization's rapid expansion into regions difficult to penetrate. It encompasses the enlargement process for many of the regions, the problems the enterprise faces, the way they operate through them, and the end results.

To become a global brand in the hospitality industry, there are many things the Four Seasons did, some of which are included below.

Things that make the four seasons unique

  1. Hire local talent and promote internally.
  2. Each hotel is unique and captures the nuances of the area where it is located.
  3. Hoteldo hotel is better in every way than the last.
  4. You have very unique baths.
  5. Work out the best chefs for a world-class dining experience.
  6. Sign long-term management contracts for impeccable service and business model continuity.
  7. Rental for personality and technical skills training.
  8. People come before profits.
  9. Leaders and Innovators.
  10. The brand warns the hotel, so potential joint venture partners are constantly looking for opportunities.

Five great ideas

  1. Do not make judgments and decisions in a vacuum, also see how they will affect others
  2. Constant little improvements when added over time eventually lead to big changes.
  3. Challenges and obstacles are often disguised opportunities.
  4. Delivering true value to customers leads to profits.
  5. Be flexible, make decisions quickly, and seize opportunities as they arise.

in The Four Seasons: A History of Business Philosophy by Isadore Sharp there are countless examples that are copyrightable to those who want to excel in quality and service. To begin the journey, ask yourself the following two questions.

  1. What would customers consider important?
  2. What will customers recognize as value?

As you read The Four Seasons: The Story of a Business Philosophy, I have noticed distinct similarities between him and Nordstrom Road to Customer Service Excellence. The similarities make perfect sense as both companies compete for quality and service in their respective industries. For those interested in quality, service and entrepreneurship, below are some previous posts for your reading.

I recommend The Four Seasons: The Story of a Business Philosophy by Isadore Sharp because there are so many ideas you can use. And Steve Jobs from Apple introduced the Apple Store Concierge Service based on the Four Seasons Shipyard Service.

Tunisia offers palatial hotel amenities at motel prices

The main achievement of Tunisia's strong currency and tourism is tourism, and this small country of eleven million people hosted over seven million tourists last year, a record number. Many will return again and again to enjoy the mild climate, gorgeous beaches and gourmet dining.

There is something like a quarter of a million hotel beds in small Tunisia, most of them naturally concentrated in the capital, Tunis. However, perhaps the most surprising thing about Tunisian tourism & # 39; is that so few of the tourists who visit this charming place are Americans. Of those seven million tourists who visited Tunisia in 2012, only about 25,000 were US citizens, and many came on tour boats, stopping just in time for the port. About one-third and one percent of Tunisian and 39-year-old guests are American, and this has been the norm for years now.

Why this is so is a bit of a mystery, and some of it undoubtedly has to do with the false perception that North Africa is a place of danger. It has been a established fact since the outbreak of the uprisings known as the "Arab Spring" in 2010 that no single tourist has been injured, much less killed, as a result of the political unrest that began in Tunisia with the Jasmine Revolution. Tourism is Tunisia's largest industry & 39. A large number of Tunisians are committed to making it work today, as well as tomorrow. Tourism is really Tunisia's most important "export" and source of much of the euro, yen, dollars and other hard cash.

There are so many luxury destinations in Tunisia that it is very difficult to concentrate on a single, but a recent favorite of many high-end visitors is Residence , a palatial hotel and tourist complex located on the edge of a sparkling golden beach on the Mediterranean coast at Gammarth, adjacent to the ancient ruins of Carthage outside Tunis. Carthage, as you may know, was the ancient Roman capital of Africa, and the ruins there are undisturbed, unlike the Roman ruins in Rome, which have been covered by 2,000 years of modern tuning.

Residence is an oasis of elegance and tranquility for moisture and humidity in the middle of one of the oldest continually inhabited spots on the planet. Remember that the history of Tunisia goes back to the Phoenician era, millennia ago, to the indigenous Berbers. When you're at Residence , you think you are in one of the cradles of civilization, a notion strongly reinforced by the creative spirit so visible, at the artists next door & # 39; colony of Sidi Bou Said, just a stone & # 39;

It was only after a recent tour of Cartagena to stroll once again between the fascinating ruins there that I realized how much Residence Its inspiration owes to the ancient Roman hot baths, so essential to life in ancient Carthage. It was the Romans who developed the use of seawater as a form of therapy, especially the heated sea. The characteristics of seawater are still believed by modern doctors to have beneficial effect on the pores of the skin. in Residence I think it's the best recreation of a thalassic Romanesque resort anywhere in the world at the heart of which is Les Thermes Marines de Carthage , 35,000 square feet in size, surrounded by 30 special guest booths, one oriental hammam , a sauna, two paces for relaxation between treatments and a magnificent dome that covers a recreational sea swimming pool.

Palatine architecture e Residence reflect both Moorish and Andalucian influences so close to the sea, while its interiors are all about relaxed elegance with a distinct Tunisian décor, everything about ivory walls, blonde wood, Alicante marble, and rich brocades. Sea views are everywhere.

With only 155 rooms and nine luxury suites, Residence it looks palatable when you look at it from the outside, but it's really small enough so you never feel lost in a crowd. And you'll enjoy a rich gastronomic range every day at the six restaurants within the complex so you can enjoy fresh seafood, traditional Tunisian and Mediterranean delicacies, authentic Chinese cuisine, or, for any occasion you want something lighter, you can have dinner al fresco at the Néroli salad bar.

And what will Residence it cost you? A double living room can be had, without deduction, for 215 Euro a night, or $ 140 per person! You will leave Residence with sadness and determination to return as soon as possible, and you'll enjoy the convenience of Tunis-Carthage International Airport being seldom more than a 30-minute taxi ride even on busy days. Make sure you check Residence website for current pricing and availability.

Yellow Pages Tips for Phoenix Businesses

I worked as a Yellow Pages advisor for 25 years in the Metro Phoenix area. This city has a unique set of challenges that not many other big cities face. For example, the climate is the worst in the country. Summer summers can average 110 degrees for a whole month. Therefore, air-conditioning businesses thrive while companies not affiliated with tourists. However, mild winters also bring spring training to the major league, players, resort visitors and congressmen. Anyone who wants to see the Grand Canyon usually does so through Phoenix. This desert city, the nation's fifth largest, is also the gateway to southern Mexico, Los Angeles and Las Vegas to the west, New Mexico to the east and Utah to the north.

Snowstorms flock here from the coldest Midwest from November to April. Restaurants and hotels swell along with gift shops in malls. Warm winter means more outdoor activities and low heating bills. Tourists fill airports and limousines. Also, every August, Arizona State University brings in 60,000 students from around the world. So what does all this mean for the average year-round business trying to make a living? It means you have to be aware of the unique circumstances they face, as they place their ad in a directory that comes out only once a year.

In my 25 years, I have spent many hours discussing the problem of seasonality. Let me describe a typical example. One of the biggest accounts I consulted with was an air conditioning company that lived and died for seasons. The hottest temperatures began in late May, ending around mid-October. Although they provided heat service, 75% of their business occurred during the summer months. However their Yellow Page ads were mostly for cooling off. They always complained about how unfair it was to be forced to do advertising that did virtually no good in winter. Still, the advertisement stated "heat and cool" and they got the bakery business, but not much. I was sympathetic but could do little to change their situation.

Any business that has a seasonal loss of customers is in the same boat. But consider other cities. If you were to offer snow service in St. Paul, wouldn't that ad be spent in June or August? Restaurants liked snowflakes to help fill their seats, but complained that locals already knew them and would not look to the Yellow Pages to find them. I have always explained that the directory is delivered to newcomers all year long and this would help them with new clients they did not know. It's a tricky topic to deal with. I worked every month and every temperature change brought about a new set of dilemmas. Car repair people loved summer because it meant overheating radiators, blown-up tires and broken air conditioners. Winters caused more flu activity for doctors, along with older snowflakes that needed medication and care.

Sometimes I would like to have books for six months, but then it will depend on when they will be delivered. A mid-July or January delivery would not make anyone happier. I have always tried to design the best ad that can work in any season that was affordable in good times or bad. I still do private consulting and offer every Phoenix business the best in personal care. My advice to any area company is to plan an annual budget for their season

advertising program and realize that the revenue will be messy, but the year total is what matters. Design an ad that attracts both residents and tourists. Focus on any goods or services that can work throughout the year and hope for the best. For more information, go to my website and send me an email. I am a year-round resident and understand the frustration, but have wanted to live here for over 33 years. Yes, I still used the Yellow Pages.

Spring Break 2010 – How to Save on Beach Condo Rentals in Panama City

In less than 2 months, the hottest beaches and cities will be overrun with wild and crazy college peers looking for a great time. It's that time of year known simply as "Spring Break"! The spring break 2010 season will bring a much needed break for most. There are a multitude of places you can choose to go to, South Padre Island, Cancun, Daytona or Panama City Beach!

Depending on the size of the group you are traveling with, your specific needs and wants – staying in hotels may not be the most desirable option for you. If this sounds like your situation, you want to consider a beach house for rent. Because the City of Panama is not as popular as, let's say, South Beach – vacation home rental prices tend to be a bit cheaper.

The benefits of renting a beach house are numerous. Like a hotel, condos or beach houses are fully furnished. But unlike hotels, they come with full kitchens and usually have multiple bathrooms. Now these gadgets may sound somewhat simple or trivial, but if you are not lucky enough to stay in an all inclusive resort, the cost of food, drinks and proper snacks will be huge. Access to a kitchen means that all of your friends can access groceries and kitchen appliances, saving you a ton of money. There are several ways to save money on your rent – I & # 39; will share with you now:

1. Book early: No matter where you are going, making your reservations early is always the best way to go. In this case, the sooner you book – the better choices you will have. Rental units tend to fill up quickly, you don’t want to get stuck with left overs. Get the best value for your money with an early booking.

2. Do you really need a view of the ocean? A room with a view will cost more money. This goes for hotels and beach condos as well. People will pay top dollar for what they consider "prime" real estate. If you are short on cash, look for a rental that is not directly on the beach but within walking distance.

3. Don't be afraid to negotiate: There are many reasons for rising levels during Spring break, with the main reason being the impatience and risk of property damage commonly associated with drunken college kids. Reach out to your property manager or homeowner and see if there is something you do to negotiate a lower price in exchange for a higher deposit amount (assuming your deposit is fully refundable) or a discount on deposit completely.

You will need to remember that renting a vacation home is still a big responsibility. You want to have fun, but you still have to be careful how you treat other people's properties. As always, stay safe – be aware and enjoy!

Luxury weekend in Venice

Venice, one of the most romantic cities in the world, has a wealth of opportunities to indulge in a luxurious weekend. Here are five of the best ways to treat yourself to the city of love.

St. Marx Square

St. Mark's Square, or Piazza San Marco as it is known to Venetians, is at the heart of the social epicenter of Venice. The home of St. Mark's Basilica and Doge's Palace, the square is one of the first tourist-friendly places for any visit. During the Venice Carnival, the Square is tired of hundreds of people wearing traditional masks and costumes. Go to one of the cafes leading the square for a proper Italian coffee or for stunning city views, grab the elevator atop Campanile di San Marco of St. Mark for uninterrupted views.

Gondolas and Vaparettos

Synonymous with Venice, Gondolas have long been a tradition for locals and tourists alike. The ultimate luxury, as they are not cheap, taking a driver-driven trip on one of these Italian-run boats is as much a part of the Venice experience as it is a delight. Relax as the gondolier guides you through narrow canals, enveloped by beautiful buildings that echo even less. For those on a budget, grab Vaparetto, Venice's waterfront, across the canal for a fraction of the cost and still experience what it feels like to sail through the city.

Luxury hotel in Venice

With luxury in every corner of Venice, it is difficult to know where to stay to ensure the right combination of luxury, location and all-inclusive space that Venice is famous for lacking. Venice's luxury hotel, Ca Ca Sagredo Hotel, sits in an idyllic location along the banks of the Grand Canal between Ca & # 39; D & # 39; Oro and the Rialto Bridge and has 42 spacious sized rooms and suites. A 15th-century Palazzo hotel is also a museum and is considered to be a national monument. The décor offers authentic charm and elegance throughout. For the ultimate dining experience, book a table at L & # 39; Alcova hotel restaurants and enjoy panoramic Mediterranean cuisine overlooking the waterfront.

Views of Venice

With most viewers heading straight to the famous St. Mark's Campanile, those who know catch Vaparetto across the water from St. Mark's Basin to the church of San Giorgio Maggiore on the island of San Giorgio Maggiore. The bright white facade contrasts with the brick and marble construction of the clock tower, which stands tall overlooking the rest of Venice. For a fraction of the cost compared to the tower on St Mark's Square, grab the lift at the top and enjoy breathtaking panoramic views as far as the eye can see and minus the crowds. On an auspicious day, you can finish off the clock tower for yourself and the perfect postcard look of Piazza San Marco just down the road.

Arizona dog attack laws

About 4.7 million Americans will be bitten by dogs this year. Children are the main victims of these injuries. Approximately 800,000 people will seek medical care each year due to dog bites. Over the past 15 years, more than half of states have passed laws with harsh penalties for dog owners that cause serious injury or death. (Source: American Veterinary Medical Association).

Arizona dog bite laws

Arizona has several laws regarding dog bite injuries.

Section 11-1025 of the Arizona Revised Statute. This law stipulates that a dog owner is liable for injuries caused by dog ​​bites without having to prove negligence on the part of the dog owner. This is known as "strict liability". The only protection for a petition under this statute is dog breach or provocation. This statute applies to dog bites. Does not apply to cats or other pets. It also does not apply to other injuries that can be caused by a dog, such as scratches with claws.

Section 11-1020 of the Arizona Revised Statute. This law imposes liability on anyone who allows a dog to run, for any damage to a person or property. This law is wider than the statute of strict responsibilities. Injuries can come from a bite, as well as from other injuries, such as a broken leg if a dog jumps on someone riding a bicycle. The law imposes responsibility not only on the owner, but also "the person or persons responsible for the dog." This may include pet residents or others who may care for another person's dog.

Arizona common law. Arizona has followed the rule of common law for dog bites for many years. This generally requires proof that the owner knew, or should have known, about the dangerous dimensions of their dog. For example, if a dog owner has a dog that has bitten other people in the past and the owner does nothing to keep the dog away from visitors, the dog owner may be held liable if the dog bites a guest. However, if the dog has never bitten anyone before and the owner has no reason to believe that the dog would harm anyone, the dog owner may not be liable even if it is badly hurting someone.

Deadlines. Different deadlines apply to different types of dog bite claims. Some applications must be made within one year, while others must be made within two years, depending on the law involved. There are some bite requirements that must be made within 180 days if a government agency is involved. Because of these deadlines, a dog bite victim should seek legal advice quickly.

Dangerous breeds

A special report published in the Journal of the American Veterinary Medical Association looked at breeds that were involved in fatal attacks on humans. In reviewing data over 20 years, they found that pit bulls were responsible for more fatal attacks than any other breed. In fact, pit bulls caused almost twice as many deaths as Rottweilers, the second most common breed responsible for fatal attacks. Together, the pit-bull and the Rottwielers caused two-thirds of all fatal human attacks.

Preventing dog bites

The Center for Disease Control offers the following safety tips for preventing dog bites in children:

• Do not approach an unknown animal.

• Don't run from a dog and scream.

• Stay motionless (e.g., "still be like a tree") when approached by an unknown dog.

• If you knock, roll on a ball and stretch again (e.g., "still be like a log").

• Do not play with dogs unless supervised by an adult.

• Immediately report a stray dog ​​showing unusual behavior to an adult.

• Avoid direct eye contact with a dog.

• Do not disturb a dog sleeping, eating, or caring for cubs.

• Do not pet a dog without first allowing it to see and smell.

• If bitten, report the bite to an adult immediately.

2008 was a difficult year for tourism to Rocky Point

Lose 250,000 visitors to the area

2008 was a difficult year for him Puerto Penasco, Mexico in the field of tourism as 250,000 fewer visitors made their way there compared to a year ago. This decline represents a decline of at least 16% and had a domino effect across the city, reports Rafael Gonzalez Valenzuela, Director of the Bureau of City and Visitor Conventions (OCV).

Director OCV stated that, according to the report from the port of entry in Lukeville, Arizona, which is the main port entering Penasco, they recorded approximately 1.3 million foreigners passing by, when compared to 1.55 million in 2007.

He said in the field of national tourism the situation was slightly different, as the number of visitors to the field was kept at around 1.75 million. However, this phenomenon was not sufficient to reverse the negative impact of the decline in foreign tourism.

Gonzalez Valenzuela, explained in the area of ​​hotel occupancy, finished 2008 with an average of 43%, compared to 58% from a year earlier, reflecting a decline of 15 points.

Based on this, he added, the final assessment of the 2008 assessment was generally a poor year for Puerto Penasco (Rocky Point).

Among the expectations for 2009, which will certainly be a tricky year and one in which it will be difficult for the situation to improve, they are still anticipating results from the intense campaign to be held in California after opening of the coastal highway.

Gonzalez Valenzuela stated that they have not made a full assessment of the negative economic impact due to the decline in foreign tourism, but this has undoubtedly taken its toll on virtually all service providers and businesses in the city.

Director OCV noted that based on this, the task is to strengthen promotional campaigns in order to promote the area in any way possible, given that the economic crisis is likely to last until 2009.

Author: Steve Schwab

PowerPoint Tip – Create a visual menu

I recently gave seminar seminars at a conference in Scottsdale, Arizona. Both were in Creating Effective Presentations, but one was called PowerPoint 101, for intermediate users, and one was called PowerPoint Advanced, for advanced users.

In the advanced session, I covered using video, Adobe Flash and animation. I also discussed the concept of a visual menu, with links to the presentation pieces.

However, in this case, I refined the idea to use it as a sales presentation. The conference was for the Financial and Insurance Conference Planners, and many "hospitality partners" – hotel sales and travel companies – attended. These people often use PowerPoint to present their companies' services and services.

To show you how this works, I've created a fictitious hotel, the Shangri-La Hotel, and used it for presentation. It's a great place to go!

In this example, the representative wants to discuss the following topics with the prospective client:

* Beautiful guest rooms

* Sticky Dinner for guests and large groups

* Equipment including swimming pool, sauna and gym

* Conference and meeting room

* Activities available locally

The first slide has a photo of the hotel, with AutoShapes with calls indicating the different areas. Each call is a link to the proper presentation. (If you had several slides for each topic, you will paste the first links in that section.)

For example, there would be a slide for meeting rooms. The "I like to do business here" call links in this slide.

Place a "symbol" in the upper left corner that is a link back to the menu. This can be an AutoShape or an image. You put this on every slide so you can easily click it to return to the menu at any time.

This type of arrangement allows the representative to perform a client-centered presentation. Some clients are more interested in meeting rooms; others are more interested in the guest rooms. So you can move around the presentation as per the potential client's request. He is very attentive to the needs and desires of the client. If the client has no preference, the representative may use the links in any way to direct the presentation.

To insert calls, click AutoShapes on the Drawing toolbar and select Calls. (In PowerPoint 2007, click the Setup button and select Form.) Then select one of the options. You can then enter text for the result. You can draw the dot, indicated by a yellow diamond, anywhere you want.

To add links, click on the outer border of an AutoShape. Then select Insert> Hyperlink. (In 2007, click Hyperlink on the Insert tab.) In the Insert Hyperlink dialog box, click the Place button in this Document on the left. You can then select the slide you want from the slide list it displays.

When you place the "badge" on the second slide, add a connecting link to the first slide. Then copy and paste it into all the other slides. The connecting link comes along with AutoShape or the image! If you wish, you can place the symbol on the slide master.

– This article in its original form may have included images and / or other media.