Answer the question & # 39; how travel is reshaping the fashion industry & # 39; It's easy!
When an Asian tourist with a high socioeconomic status goes to the US and fashion accessory stores; they bring the international market with them. When they attract the attention of the best fashion brands, they take care of their needs from those brands. These same brands, having seen the effect of tourism growth, have begun creating unique marketing campaigns offered by their international buyers. They would provide people with special deals, personal purchasers or even a language translator to help the market grow in their country. So in this article, we will talk in detail about this topic!
The Travel Industry and Social Media are Changing the Fashion Industry:
Nowadays, being able to reach your target audience through the internet is more important than anything else!
If a brand fails to do so, you see a steep drop in sales. It may be through social media and digital marketing or e-commerce, but the new fashion industry revolution is how famous the internet is for your brand. Models, makeup artists, producers and stylists are hired more for their influence on social media than their talents. The more followers on Instagram or Twitter, the more your brand will sell. This is the new formula that is reformulating the fashion industry.
Brands that still adhere to traditional marketing style have lost their relevance in the industry and their sales. Three out of four shoppers are keen to buy a brand & # 39; s products after seeing it or hearing about it, online. Social media is transforming the fashion industry because now people want to try first-hand what they buy through Snapchats or Tweets online. If a consumer does not find their desired brand online, they switch to the next big brand that is online and serve their wishes.
Today, a person’s social status is determined by their extravagant journeys and experiences rather than the Jimmy Choos they wear or bags they carry. It's about abundant adventures in foreign lands and not how much you spend on your watches or clothes. There has been a disruption in the fashion industry that has brought about a change in the way they do things now. Designers and brands all over the world are trying to modify themselves to be able to adapt to new demographic trends. So travel is changing the fashion industry. Chinese tourists made roughly a record $ 229 billion in purchases of expensive items in 2015. But with the new wave of destination preferences over luxurious goods, brands have begun to adapt to the same trend. Now they are trying to reach different regions of the world by marketing their campaigns in a way to get the experience & # 39; people want to. These are just some of the ways the year-end journey reshapes the fashion industry!
New hotel brands are reshaping the travel industry:
Nowadays, with the arrival of travelers in every industry, there is a new trend for big hotel companies to roll out new varieties in the hotel business. They are branding existing hotels with new portfolio. It's become a new business strategy, where they offer you attractive designs, intricate menu details, hitting artwork and highlighting local cultures. These new hotel brands offer a new way to try your hotel stay. All promise unique while remaining consistent with their quality and service. Below is a list of such hotels that have tried to bring together a combination of reliable quality and exclusive experiences.
Marriott AC Hotels:
They are a design-centered collection of hotels and such hotels provide their guests with atmospheric energy environments. They settled in France, Spain, Portugal and Italy, and most recently in New Orleans. This is mainly for travelers who want to stay at Cosmopolitan hotels in cities.
They have combined the charm of newly constructed and refurbished buildings. Their designs are locally influenced and have a classical significance. They have also signed up to be found in the Pearl District neighborhoods of Oregon, Portland, Ithaca Commons in Upstate New York and downtown Nashville. This is basically for travelers who wish to have a quiet time, tasting beer and relaxing activities.
Cordis Hotels and Resorts:
They are a collection of upscale hotels with extraordinary architecture and models from the Langham Hospitality Group. They will finally have their opening this summer at The Langham Place Mongkok, Hong Kong. They are also planning to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London and Orlando. It is meant for travelers who are away from business but want their luxury too!
Curio a collection by Hilton:
These are a set of five- and four-star hotels of unique quality all over the world. Hotels affiliated with Curio include places like SLS Las Vegas; Highland, Dallas; Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomas Resort and Spa Hollywood, Florida. Next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is meant for business travelers who want the luxury of Hilton along with the new luxury uniqueness.
These hotels, by the Inter Continental Hotel Group, are made keeping in mind health and wellness. They offer yoga mattresses inside your room, organic and fresh food, etc. Their locations are currently in Rockville, Maryland and Norwalk, Connecticut, but they will soon open in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those high IHG people who would not be in a strange place and expect the usual luxury and comfort.
These are stylish, unusual pieces of property that provide shelter for family and visiting professors. They would find in Graduate Tempe, Arizona, and Graduate Athens at the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. This is an update fixed by poor service hotels!